Indian Advertising: Laughter and Tears Arun Chaudhuri

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388 pages


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Indian Advertising: Laughter and Tears  by  Arun Chaudhuri

Indian Advertising: Laughter and Tears by Arun Chaudhuri
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Indian Advertising: Laughter and Tears captures the evolution of the advertising profession from 1950 till the present times. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits ofMoreIndian Advertising: Laughter and Tears captures the evolution of the advertising profession from 1950 till the present times. Advertising is often regarded as a glamorous profession that thrives upon personalities.

This book draws pen portraits of people who have given shape to the profession. Leaders of advertising have one common trait. None can be disregarded. Almost all of them seem to thrive in being different in their attitude to life from their neighbors, friends or ordinary women and men they meet every day.Advertising has been a profession that has at times seemed suspect in the eyes of leaders of governments that have ruled in Delhi after Independence. Indian Advertising covers the socio-economic aspects that influence the profession since governments in India wield enormous clout upon all business activity.

The book also showcases advertising—the good and not-so-good—through each decade covered. The views of men and women who have given shape to the profession find expression through their own words from excerpts of speeches delivered long ago. The book begins at a time when companies looked for full-service ad agencies that presented creative, media and PR services. It ends at a time when companies are no longer interested in full-service agencies. The business has disintegrated into Creative, Media and PR- each area now offers companies with their respective specializations.

Indeed, advertising has come a long way.



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